In 1983, SWATCH revolutionized Swiss watchmaking with the launch of its first plastic, quartz-powered watch. Instantly recognizable for its bold designs and playful spirit, SWATCH quickly became one of the most influential watch brands globally and the flagship name of the Swatch Group. Continuing to shape watch culture, SWATCH captivated a new generation of enthusiasts in 2022 with the release of the Omega X SWATCH MoonSwatch collaboration, drawing massive crowds eager to sport the vibrant collection.