Bucherer Paradiso Ref. 980.700 – A Timeless Ladies’ Classic with a Twist

If you’re looking for a Swiss-made ladies’ timepiece that blends heritage, versatility, and a dash of playful luxury, the Bucherer Paradiso Ref. 980.700 is worth a closer look. Often overlooked by collectors chasing mechanical complexity or modern brand hype, this elegant quartz model from the late 1990s is a hidden gem—especially for those who appreciate clever design and solid Swiss quality in a compact, understated format.

Bucherer Paradiso

Bucherer Paradiso

A Watch with Personality – and Accessories

What sets the Paradiso apart is its interchangeable bezel system—a patented feature from Bucherer that allows wearers to switch between colored bezels to match their mood or outfit. The set typically comes with three bezel inserts: gold-toned, glossy red, and sleek black. Swapping them is as easy as popping them into the gold-plated case, transforming the watch’s look in seconds.

The case itself measures about 27 mm including the crown, making it ideal for slender wrists or for those who prefer smaller vintage proportions. The white dial features classic black Roman numerals, sword-style hands, and the minimalist “BUCHERER” logo at 12 o’clock. A discreet “Q” at 6 subtly hints at the quartz movement within. The bracelet is bi-tone, with integrated links and a folding clasp stamped with the Bucherer "B".

Bucherer Paradiso

Bucherer Paradiso

Under the Hood: Reliable Quartz Power

Inside, the Paradiso is powered by a Swiss quartz movement, most likely based on ETA technology and customized by Bucherer. With six jewels and a solid track record for reliability, this movement was designed to deliver accurate timekeeping with minimal maintenance. The caseback is engraved with “BUCHERER SWISS MADE 980.700”, as well as a water-resistance rating and patent reference, confirming both authenticity and function.

While it’s not a watch you’ll open up to admire a decorated caliber, the overall construction feels well-executed—especially considering the original price point of these models when new.

A Forgotten Favorite That Still Turns Heads

Sold at the time in Bucherer boutiques across Europe, the Paradiso series (including sister references like 980.701) was part of a broader strategy by Bucherer to offer house-branded luxury watches before the Carl F. Bucherer line was restructured in the early 2000s.

Today, the 980.700 model can be found on secondary markets like Ricardo, eBay, or Chrono24, usually priced between CHF 100–250, depending on condition and completeness. The example we recently reviewed sold for CHF 113 and came with its original box, three bezel inserts, and a freshly installed battery—making it a fantastic pickup for collectors or gift-hunters alike.

Bucherer Paradiso

Bucherer Paradiso

Why It’s Worth a Spot in Your Collection

While it might not be the centerpiece of your safe, the Bucherer Paradiso ref. 980.700 is a reminder that watches can be elegant, well-made, and fun—without shouting for attention. It’s also a testament to Bucherer’s legacy before the brand went full throttle into high-end manufacturing.

We love it for its clever design, nostalgic charm, and the satisfying click of swapping bezels. A true throwback to an era when brands were experimenting with function and flair—this little Bucherer still knows how to shine.